A Brief History...

Although generally practiced in Scandinavia and throughout Europe for centuries the current iteration of WBC was developed in Japan in 1978 as a treatment for patients suffering from rheumatoid arthritis.  It was quickly adopted and perfected in Germany and over the past 20 years, it has been scientifically studied throughout Europe for it’s potential benefits to athletic recovery time and performance and it’s further use in the treatment of inflammatory-related pain disorders.  In recent years, WBC has entered the popular conversation through it’s acceptance and endorsement by several well-known high performance athletes in the spheres of basketball, football, soccer, and MMA and through it’s use by celebrities and leading nutrition and wellness experts for it’s broader benefits in the forms of skin health, mood enhancement, and increased energy levels (click here).  More recently, there have been studies linking WBC with the release of norepinephrine, an anti-inflammatory hormone in the body and a neurotransmitter in the brain, commonly believed to increase mood and aid in cognitive function, particularly in increased focus and the ability to digest new information.  In this sense, WBC is being investigated as a potential non-pharmaceutical treatment for depression and anxiety.